Marketing Deck Strategies

Startups need to convince multiple potential investors. Marketing decks or pitch decks are how their business ideas are presented to them.

To make them easier to display, these are usually delivered through ordinary presentation apps. Instead, this mundane practice can be made much more interesting through Storydoc templates, for example, to make the most of the latest trend: AI.

But before you do…

Keep this in mind.

1. Good UX and graphic design give customers a better experience with your product. Deck design and mock-ups that are well thought out will show how good your team is at design.

2. Investors may ask you questions, so be ready to answer them. Make sure your slides cover enough material that people can easily find the most important points when they look for reminders after the presentation.

3. Some dull parts are bound to be in any startup pitch deck. You need to make sure that the slides are interesting and that you use features like block quotes and illustrations to break up the information-heavy slides.

4. It is all too easy to get caught up in telling potential investors everything, but what matters most is that they understand your pitch. Simplify your pitch to make even the most complicated ideas more painless to understand.

Don’t do this.

The best pitch deck is one that is made just for your business or startup. Even though there is not a strict rule about what you shouldn’t include, prospective investors should only see information that is relevant to them.

So don’t overwhelm them with matters their decisions don’t depend on.

Need help?

Get inspired.

For inspiration, go through some marketing deck examples to get an idea of what’s best for your company.

That will give you a picture of the way a company shows how its products and services address issues.

For example, how Uber positions itself as a relief to traditional cab troubles or LinkedIn provides precise data for market validation.

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